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Lisboa Diary

A Weekender wandering through the streets of Lisbon in search of an authentic escape. Overlooking the Atlantic, the Portuguese capital, rich in traditions and vibrancy, serves as the backdrop for the Spring/Summer 2025 advertising campaign.
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Against bright blue skies and vivid tiles, the new Weekend Max Mara essentials and icons, such as the trench coat and Pasticcino bag, shine with a relaxed and versatile elegance.
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Off the beaten Weekend in Lisboa

For SS25, you’re invited to embark on a journey of effortless elegance and venture off-the-beaten path in search of a new city’s history, beauty and authenticity.

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